Zimbabwe’s tobacco sector has shown resilience in a difficult global market, with sales reaching 356.2 million kg and generating US$887.9 million by July 29, 2026, according to the Tobacco Industry and Marketing Board (TIMB). The volume represents a 1 percent increase compared to the same period last year, signalling continued confidence among growers despite external headwinds.
The season was marked by increased global supply, elevated carry-over stocks and weaker international demand, which put downward pressure on prices. Locally, early price levels were affected by limited buyer participation, but improved as competition picked up later in the season.
China remained the largest export destination, accounting for 34 percent of total export volume since marketing opened in March. The auction marketing season closed on July 31, with mop-up sales scheduled for August 5 and 6, while contract sales will continue until deliveries are completed.
TIMB has urged farmers to focus on productivity and quality rather than expanding hectarage, adopt certified seed varieties, and invest in water conservation to build resilience. These steps align with the Tobacco Value Chain Transformation Plan (2026–2030), which targets output of 500 million kg and a US$7 billion tobacco industry by 2030 through enhanced productivity, local value retention and export market diversification.
